Private Labels

A private label product is one that a retailer gets produced by a third-party but sells under its own brand name. 

A private label product is manufactured by a contract or third-party manufacturer and sold under a retailer's brand name. As the retailer, you specify everything about the product – what goes in it, how it's packaged, what the label looks like – and pay to have it produced and delivered to your store.

Is private label a good idea?

Advantages of private labeling

Private labeling has a number of advantages that span beyond simplifying the product development process. Some of those advantages include: Control over production. You direct third-party manufacturers in terms of materials and ingredients, quality, and production rate.